I speak at conferences, executive forums, and podcasts about the commercial shifts that matter now: AI-enabled growth, digital transformation, brand trust, customer behaviour, and the operating models behind real business impact.
No abstract theory. No buzzword-heavy slide decks. My perspective is grounded in real operating experience: from building commercial teams to scaling digital businesses and turning strategic shifts into measurable impact.
AI is not just a marketing tool or an efficiency play. It's a fundamental rethinking of how commercial organisations operate, decide, and grow. This keynote explores what genuine AI-driven leadership looks like, and what separates the companies that will lead from those that will follow.
Search is no longer the gateway to commerce. AI agents are becoming the new buyers, curators, and decision-makers. What does this mean for brands, retailers, and anyone building an e-commerce business today? A sharp, forward-looking perspective on what's already changing.
Most conversations about AI in marketing are either breathlessly optimistic or hopelessly vague. This one isn't. Based on real experience building AI-enabled marketing organisations, this talk cuts through to what actually works, what doesn't, and what CMOs need to decide today.
Digital transformation has become a phrase that means everything and nothing. What does it actually take to transform a commercial organisation? Not on paper, but in reality. From the leadership decisions to the cultural work, this talk is for people who've been in the room when it gets hard.
Whether you're looking for an advisory partner, a keynote speaker, or just a sharp perspective — I'd love to hear from you.
Let's talk