I help leadership teams turn AI into commercial impact — with strategic clarity, AI-enabled execution, and the courage to lead differently.
Former CCO at Flaconi and DocMorris and Operating Partner at NuCom. Advising leadership teams on AI-enabled commercial transformation.
As Chief Commercial Officer and Operating Partner, I've led commercial transformations across e-commerce, healthcare, and consumer brands. Always with one question in mind: how do we grow smarter? Today, that answer runs through AI. Not as a buzzword, but as a fundamental shift in how we lead, market, and build organisations that last.
Agentic commerce starts way before checkout. The customer no longer comes alone. She sends her agent ahead.
When companies optimise for AI output volume instead of quality and relevance, they've already lost the plot.
Once bias enters the commercial machine, it can look like performance. A business risk most leadership teams underestimate.
Whether you're looking for an advisory partner, a keynote speaker, or just a sharp perspective — I'd love to hear from you.
Let's talk